We are prototyping a couple of concepts for new wine label features, and one of the more interesting additions has been a QR Code. If you’re not sure what a QR Code is, it’s basically a barcode set on a two-dimensional matrix. This matrix can be read or scanned by smartphones, and linked to online content.
Below is a video that demonstrates the possibilities of this on a wine label (sometimes out of frame… I wasn’t too good at manipulating the camera and the smartphone at the same time):
I am very excited at the opportunities this will create not only for the end consumer, but wineries as well. Who wouldn’t want a 30 second blurb from the wine maker regarding the bottle that is in your hands?
If you look closely, you can also see the sweetness scale on the prototype used in the video. We are adopting the International Riesling Foundation’s Riesling Taste Profile in future white wine releases. This is a standardized scale this clearly communicates the style of wine in the bottle in a clear, concise way. Here is an example:
Questions or comments? Sound off below!
JJ,
Like the video, love the idea, but would like a closer look at the QR code. (I checked the trade area, and didn’t see one with the QR).
It looks to be rather small? What app did you use to create it? Sounds like a fantastic idea.
Thanks!
Bernie
Hello Bernie –
You can do a quick Google search for “QR Code” and find all you’ll ever need to know about that topic. There are dozens of QR generators online, and many of them are free (even for commercial use).